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Addictive Health:
The Patient Journey Reimagined

Brand Experience That Builds Trust

To be a meaningful part of patients’ lives, it’s no longer enough for hospitals to treat sickness. They need to find ways to become more present everyday and create powerful bonds that last a lifetime. See how this new approach is changing healthcare — and saving lives.

Meet Mark. And the new patient experience.

Deep down, Mark knew he wasn’t entirely healthy. But, like many patients, he was in denial and put off addressing the issue head on. Every time he took a blood test, the doctor’s office sent him a paper report full of stats. To Mark, they were just numbers, too abstract to be real. Sure, Dr. Walker told him his LDL and HDL levels weren’t good but Mark just didn’t take the time to fully understand the gravity of his situation.

Then one year, the experience was different. Mark’s lab results were no longer on paper — and they were no longer numbers and acronyms. Instead, they were displayed as an interactive graphic on his tablet. Even with no medical background, Mark immediately understood everything; there was no shrugging away what was happening to his arteries. Vague and imaginary until now, cholesterol was suddenly a very clear threat. For the first time, Mark was genuinely motivated to change what he saw on the screen.

From a healthier lifestyle to a risky operation.

From a smart diet to regular exercise, Mark changed his lifestyle for the better. Yet despite it all, his cholesterol numbers take a turn for the worse. Further tests show that one of his coronary arteries is blocked. Exhausting all other options, Mark and Dr. Walker make the hard decision to move forward with coronary bypass surgery.

His sister, Maria, who lives thousands of miles away, is understandably nervous.

When all a family can do is wait for news, a long surgery feels endless. As Mark goes into surgery, Maria downloads FamilyConnect. This app gives family members automatic updates about Mark’s bypass from the hospital’s timestamp system. When the long surgery is over, Dr. Walker records a video announcing that the surgery was successful. He posts his prognosis on Mark’s personal care network so everyone in the family can access the news — and so everyone has the correct information.

It’s reassuring for everyone to hear from the doctor right away, and much easier for Dr. Walker to explain the situation while details are still fresh in his mind.

Mark is prescribed medication – and an Apple Watch.

Mark is getting one last checkup before being discharged from the hospital. It’s earlier than he expected because Dr. Walker is able to send him home knowing that vital information about Mark’s recovery will be at his fingertips 24/7. Mark leaves with flowers, balloons, and a regimen of devices and apps to monitor his recovery.

Mark’s doctors are concerned about three primary things: heart rhythm, pain levels and activity. The devices and apps – which his insurance company gladly reimbursed him for to keep his hospitals bills down – lets him share all of these vitals and more with his physician in real time.

Back at the hospital, Dr. Walker gets an alert.

One day, Mark’s doctor receives a push notification from PostApp, a post-surgical application he's been using to keep an eye on the recovery progress of his patients. It alerts Dr. Walker that Mark might have atrial fibrillation.

AFib is always a concern — but even more so after heart surgery. Dr. Walker is able to quickly check in on Mark by reviewing real-time data. Suspecting a need to change the dosage on a prescription, Dr. Walker asks Mark to come in for a follow-up exam.

Healthily
ever after

Mark is more in tune with his health than ever before. And he plans to keep it that way.

Mark’s apps and Apple Watch have become as important a part of his regimen as his cholesterol medication and his daily walks. His doctors continue to see his daily activity – so they don’t need to see Mark for months on end. Which gives Mark more time to do the things – and spend time with the people – he loves most.

Vital improvements to the way we think about health

White Rhino helps healthcare organizations create unforgettable digital experiences that engage patients in new ways:

Companion Apps

Adding value to patients’ daily health routines.

Portal Add-Ons

Uncomplicating patients’ digital filing cabinets.

Physician Dashboard

Providing actionable insights on patient data.

Hospital Experience

Delivering superior service in the hospital.

Get hooked on more possibilities in our eBook “The Patient Journey Reimagined.”


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Clients we’re addicted to


MassGeneral
MGH HTL
21st Century Oncology
Joslin diabetes Center
Brigham and Women’s Hospital
NYPC Proton Center
Cooley Dickinson Hospital
LeMaitre Vascular